With nearly a decade of small business experience in marketing and social media, I finally decided to set out on my own...

I collaborate with brands to curate compelling content that ignites hope, champions mental health awareness, and empowers individuals to make a positive impact.

Through my various platforms, I transform offline businesses into online brands, inspire families to travel the world, and activate women in their full potential, all while creating meaningful connections and driving positive change. My community values my transparency, and I strive to maintain their trust. I enjoy collaborating with brands that align with our lifestyle and values, fostering long-term connections with my followers.

RELEVANT STATS

Followers on Instagram

3.4k+

Impressions

22,221

Primary Audience Age

24-35

Average Reach

3059

Non-Follower Reach

5.1k+

Profile Visits

502

About My Audience

My followers are socially-conscious, supporters of locally-owned businesses based in Oklahoma and shop brands with high-quality products & experiences that don't break the bank. They have other fantastic qualities like authentic engagement, and appreciate content that inspires their laidback luxury lifestyle.

Primarily women ages 24-35
enjoy personal, informal content
respond to original content + stories
particularly enjoy my reels and carousel content
supporting all things oklahoma

PAST COLLABORATIONS

CAMPAIGNS

HealthCare.gov

I created a reel and carousel post to showcase the benefits of their health care options during their enrollment period.

Goodwill of Central Oklahoma

I created content on-site and went live on Facebook for local exposure on their grand opening event.

988 Oklahoma x Chickasaw Country

I created a set of stories and a reel to support their mental health initiative during mental health awareness month.

Creator Program Case Study

Walmart

I became a Walmart Creator in 2023 and it has been one of my best decisions! I have engaged my local and online communities through content focusing on home, beauty, and fashion products while connecting them to the a 30-day free trial of the Walmart+ Program.

In Products Sold

$4.3k+

Storefront Conversion Rate

50%

Affiliate Link Conversion Rate

35%

past + current
collabs

You can't build your business without building your reputation. Here's some of my favorite brands I have previously helped to build theirs.

Chickasaw Country, Herbal Essence, Late July Snacks, Nick's, Blip Toys, Little Soles Spa, HealthCare.gov, Solawave, APC, Kettle, Walmart, Fiera, 988 Oklahoma, Goodwill, Poly, Built, GetOut Pass, Blue Nectar, and more...

Chickasaw Country
Herbal Essence
Late July Snacks
Nick's
Blip Toys
Little Soles Spa
HealthCare.gov
Solawave
APC
Kettle
Walmart
Fiera
988 Oklahoma
Goodwill
Poly
Built
GetOut Pass
Blue Nectar
Nature Valley
Old Navy
OluKai
Oru
Kayak
Otterbox
Passion Passport Paul Mitchell
Peak Design Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life Verizon

"Hilary was recommended to us as a local content creator for the Ada area, and our collaboration has been a breeze!"

She is easy to work with, very responsive, and stays on top of not just her content creation but also client-side communications. One of Hilary's biggest value-adds is her knowledge of and relationships in the Ada community. If you're looking not just for a local content creator but a true friend of nonprofits, businesses and organizations - Hilary is your girl!

— Goodwill of Central Oklahoma

MY EXPERTISE

Scroll-Stopping Photography

Relatable Storytelling

supporting local

Mental Health Advocacy

Lifestyle Mini-Vlogs

User-Generated Content

BASED IN OKLAHOMA - TRAVELS WORLDWIDE

Inquire for Your Campaign →

Follow Worthy Videos

After taking our first family cruise in March 2023, we decided to make this "our thing".

We’re in our travel era inspiring families like ours to explore the world through captivating content, relatable moments & realistic family-focused campaigns that motivate them to book their next trip.

We’re a family of four from Oklahoma and our passion for family travel has been there since our girls were babies. When we’re not at sea, you can find us enjoying day-trips & all the adventures in-between. Also, no matter where we are… our phones eat first.

FAMILY FAVORITES

BE BACK SOON

The Hard to Find Cabin in Sulphur, OK

We partnered with 988 Oklahoma & Chickasaw Country to spread Mental Health Awareness through content we created during a family self-care getaway weekend at this beautiful cabin.

Half Moon Cay with Carnival Cruise Line

Cruises make for an easy vacation because everything is onboard but the special thing about Carnival is their private island, Half Moon Cay. It's easily one of our favorite destinations on earth with it's beautiful white sand & crystal clear water. It doesn't get much better!

Great Wolf Lodge in Grapevine, TX

GWL has become one of our favorite places to go on a whim because it's so close to where we live. Plus, mom & dad get to act like kids again at the waterpark, arcade & dance parties with some of our favorite animals.

Featured Content

5 Things To Do On Your Next Family Carnival Cruise

Accounts Reached

20.7k+

Plays

22k+

Non-Followers Reached

20.5k

griffin approved

You can't build your business without building your reputation. Here's some brands that we highly recommend to others. We're excited to add yours to the list soon!

Chickasaw Country
The Linq - Las Vegas Little Soles Spa
Great Wolf Lodge Legoland
Little Soles Spa
Carnival Cruise Line Six Flags Over Texas
Grapevine Main St.
Lazer Zone - Ada
Walmart +
Mixed Chicks Hair
Urban Air
Donutique - LV
Ada Main Street
Incredible Inflatables 988 Oklahoma
The Gathering Place
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life Verizon

There are a million content creators. Here's what makes us different:

my followers are simply the best.

My followers resonate with our lifestyle, so if we love your brand and align with your values, they will, too! They will be your raving fans!

my VIDEO CONTENT inspires action

Story-telling is in a key part of my marketing roots. I don't post to sell, I show up to share & invite them into the story.

i have ten years of experience in marketing (and it shows)

After we confirm the campaign plans, I create a custom strategy for the partnership with a strong understanding of the brand's potential KPIs and she prioritizes moving the needle for the campaign while making the partnership smooth for the business owner or marketer who overseas our collaboration.

"The Social Way came to the salon to teach a class and we are all still in awe."

Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!

— Kelsey, Owner of Krave Salon in Ada, OK

FREQUENTLY ASKED QUESTIONS

My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.

Q. What do prices for partnerships look like?

I build options for each brand that I have the opportunity to work with... the rate I develop includes but is not limited to the following considerations: the campaign budget, deliverables needed, exclusivity clauses, duration of partnership, etc.

Q. What kinds of content do you deliver?

Lifestyle Photography, Short-form Lifestyle Video, Day-in-the-life videos [mini-vlogs], Facebook and Instagram Lives, Story Sets, On-site photos and video, etc.

I believe we will land on an arrangement that meets the needs of each party through our communications about the terms of the campaign. Nothing is off the table.

Q. Can we white label for ads?

SOUND LIKE WE'RE A FIT?

Let’s Collaborate

"Your content is your credibility"
- Rory Vaden
I would love to extend your reach to screens around the world.

Inquire Now →

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it's time to get noticed like neon

follow @hilary.griffin

If you're into authentic stories, shopping local, mental fitness, great deals, things I find funny + probably way too many videos of my coffee? You've come to the right place.

Instagram

Follow Along →

YouTube

Let's get casual →

Facebook

Local-Focused Community →